School Data Privacy Notice

BFW Publishers processes personal information for educational institutions pertaining to students and instructors who use our learning platforms in connection with their classes. This information, along with other personal information that we may maintain on behalf of the educational institutions, such as class rosters, are “School Data” and are only used and disclosed at the direction of the institution.

BFW Publishers is committed to protecting the privacy and security of all School Data that we process as a “data processor” or “service provider” to your school in order to provide the services to you and your school, pursuant to applicable laws. For example, if your school is based in: i) the United States, your student records may be protected by the Family and Educational Rights Privacy Act (FERPA) or the California Consumer Privacy Act (CCPA); ii) Canada, your information held by public bodies may be protected by The Freedom of Information and Protection of Privacy Act (FIPPA), or iii) the European Economic Area or the UK, your School Data may be protected by the General Data Protection Regulation (GDPR) and the UK GDPR respectively. For information on your school's privacy policies, please contact the administration.

If you use our products and platforms in your courses at your school, we only use your personal information in the School Data as needed to:

• Provide you with the products, content or services selected by you, your instructors or your school and for related activities, such as customer service and “helpdesk” functions,
• Assure academic integrity, such as in connection with investigations and anti-plagiarism program,
• Understand how you use our products, content and services, including associating you with different devices that you may use to access our content, for analytics and product development purposes, and to create de-identified datasets,
• Send end-of-course surveys, and
• Manage our everyday business needs, such as website administration, business continuity and disaster recovery, security and fraud prevention, corporate governance, reporting and legal compliance.

We will only use School Data for other purposes with the consent of your school and (if applicable) with your consent. Please note that we may publish reports or create products that contain de-identified, aggregated or statistical data, such as benchmarking reports that reveal how students generally engage with our platforms. These reports and products do not contain any information that would enable the recipient to contact, locate or identify you.

We may use analytics on de-identified datasets to understand how individuals interact with our educational materials, such as to assess engagement and improve learning outcomes, and product development purposes. For example, we may use analytics to study the amount of time that students spend on specific content items and we may infer engagement from this process. These analytics also help us understand and improve our materials, and determine what materials are accessible to students.

We may also use analytics for course integrity purposes, such as to identify individuals who may be cheating.

We do not use School Data for targeted marketing purposes. This means that we do not select or deliver ads to you in our educational products and services based on your School Data obtained or inferred over time from your use of our educational products and services. We may deliver generic or contextual ads to you while you use our educational products or platforms, but we do not target these ads based on your School Data.

Students, please also note: All School Data may be disclosed to your school (including to your instructors and school administrators). Your instructors generally have access to all School Data, including the information generated by your use of the products for a class, and we may provide other information to your school as needed to investigate possible academic fraud or cheating. Your school uses the School Data in accordance with its own privacy policies.

We may disclose School Data to our affiliates, which only use the School Data for the purposes listed above, and with our service providers^**, who are bound by law or contract to protect the School Data and only use it as needed to provide the services requested. We will also disclose School Data when required by law, such as in response to a subpoena, including to law enforcement agencies and courts in the United States and other countries where we operate.

If you have questions about your privacy rights, please contact your school’s administration. If you believe that BFW Publishers has not handled your personal information properly, you may also contact the BFW Publishers Privacy Office via email to privacyisimportant@macmillan.com.

^**List of current service providers who processes School Data for BFW Publishers. These service providers are bound by law or contract to protect your Personal Information and only use your Personal Information in accordance with our instructions.

BFW Publishers Privacy Notice

1. Our Collection, Use and Disclosure of Personal Information

BFW Publishers collects personal information from educational professionals (such as teachers, instructors, school administrators, authors, editors, and contributors) and consumers who interact with us directly through our online sites (e.g., our BFW Publishers Store, catalog pages and community sites), mobile apps or at trade shows, campus visits, or business meetings.

This Privacy Notice applies to the personal information we collect for our own business purposes. (Please read our above School Data Privacy Notice to learn about our commitment to privacy for student and instructor information we process for educational institution customers using our products and services.)

“Personal Information” or “PI” is any information that can be used to identify, locate or contact you. It also includes other information that may be associated with your name or other identifiers. The chart below describes the categories of personal information we collect, the sources of that information, the reasons we collect it, and the types of people to whom we may disclose the information.

Please note that we may use and disclose any personal information for our “Everyday Business Purposes”¹ as permitted by law. We may also disclose any personal information to our affiliates and to the service providers and contractors that need to use the information to provide services to us. We have contracts with these companies that require them to protect our information and to comply with law. We may also disclose any information when required by law, such as to law enforcement agencies or to parties in litigation.

Please note that we may also use and disclose information about you that is not personally identifiable. For example, we may publish reports or create products that contain de-identified, aggregated or statistical data. These reports and products do not contain any information that would enable the recipient to contact, locate or identify you.

BFW Publishers does not sell any personal information for monetary consideration. We may share personal information for cross-contextual behavioral advertising or online targeted advertising; see our Cookies Notice below for more details.

2. Your Privacy Rights and How to Exercise Them

BFW Publishers respects your rights to access, correct and request erasure or restriction of your personal data as required by law. Depending on your country or state of residence, these rights may include:

• The right to be informed about our collection, use and disclosure of your personal information,
• The right to know if we maintain your personal information, and if we do, to access that information (subject to the rights of others) and to request that we provide your information in a portable format,
• The right to ask us to correct your information if it is incomplete or incorrect.
• The right to object to our processing of your personal information, including the rights to object to:
  • the sale of your personal information,
  • the sharing or use of your personal information for certain types of online targeted advertising,
  • the use of profiling or automated decision-making which might significantly affect you,
  • certain secondary uses and disclosures of sensitive personal information, and,
  • if we are processing your personal information based on your consent, to withdraw your consent at any time, and
• The right to ask that we delete your personal information.

To learn more about the specific rights that you have and to exercise your rights, please see the Data Subject Access Request subsection in the Your Privacy Choices and How to Contact Us section below.

Please understand that these rights are subject to some limitations. For example, we may require documentation to support certain corrections to your information, and we generally cannot restrict or delete personal information in those situations where our retention is required for our internal business purposes or to comply with law.

We will not retaliate against you if you exercise your privacy rights.

3. Analytics, Profiling and Automated Decision-Making

We do not use profiling or automated decisions-tools to make decisions that produce legal or similarly significant legal effects for you; any such decisions are made only based on human review.

4. Information Security

We have implemented an information security program that is reasonably designed to protect the confidentiality and security of all the personal information that is entrusted to us. Our security safeguards protect against unauthorized access, improper use, alteration, destruction or accidental loss. Our service providers and data processors are contractually required to implement appropriate security controls.

We have also implemented procedures to deal with any actual or suspected data security breach and will notify you and the applicable authority about a breach as required by law.

5. Data Retention

We will retain your personal information for as long as the information is needed for the purposes listed above and for any additional period that may be required or permitted by law, such as for business, legal, accounting, or reporting requirements.

The length of time your personal information is retained depends on the purpose(s) for which it was collected, how it is used, and the requirements we have under applicable laws. If you would like us to delete your personal information, please see the Your Privacy Choices and How to Contact Us section below.

6. International Transfers of Personal Information

BFW Publishers is headquartered in the United States. Your personal information may be transferred to, stored at or processed in the European Economic Area (EEA), the United Kingdom (UK), the United States and other countries (including Australia, Argentina and India) which may not have equivalent privacy or data protection laws. However, regardless of where your personal information is transferred, we will protect it in accordance with this Privacy Notice and applicable law.

Where required, we use approved Standard Contractual Clauses and other approved data transfer mechanisms to assure that personal data is adequately protected. Please contact the BFW Publishers Privacy Office at privacyisimportant@macmillan.com if you would like more information about cross-border transfers or to obtain a copy of any applicable Standard Contractual Clauses.

7. Links to Other Websites

Our websites contain links to other websites for your convenience and information. We may also provide links that allow you to access and interact with partners, such as authors or retail partners, or to use partner forms or blogs. When you intentionally interact with a partner through these links, the partner’s own policy will govern the personal information that you provide. We suggest you review partner privacy policies to understand how they may collect, use, and disclose your information. We are not responsible for the content of any websites that are not affiliated with BFW Publishers, any use of those websites, or their privacy practices.

Cookies Notice

When you visit our website or use our mobile applications, we collect certain information by automated means, using technologies such as cookies, pixel tags, browser analysis tools, server logs and web beacons. In many cases, the information we collect using cookies and other tools is only used in a non-identifiable way. For example, we use information we collect about all website users to optimize our websites and to understand website traffic patterns.

In some cases, we do associate the information we collect using cookies and other technology with a unique identifier. The BFW Publishers Privacy Notice governs how we use this personal information.

Please note: our in-classroom products and platforms, e.g., ACHIEVE, only utilize first party cookies for the limited purposes set forth above in the School Data Privacy Notice.

Cookies

A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. For more information on cookies and how to disable them, you can consult the information provided by the Interactive Advertising Bureau at www.allaboutcookies.org.

Our sites use two kinds of cookies: session cookies and persistent cookies. Session cookies exist only for as long as your browser remains open. Once you close your browser, they are deleted. Persistent cookies remain on your hard drive after you close your browser. The cookies used on our sites include those that are strictly necessary cookies for access and navigation (strictly necessary cookies), cookies that track usage (performance cookies), cookies that remember your choices (preference cookies), and for visitors to our catalog and store sites, cookies that provide you with online targeted advertising (or cross contextual behavioral advertising) (advertising cookies). Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note however, that without cookies, you may not be able to use all of the features of our Sites.

We may use the information we obtain from cookies for the following purposes:

• to recognize your computer when you visit the Sites;
• to track you as you navigate the Sites, and to enable the use of e-commerce capabilities;
• to improve the Sites’ usability;
• to analyze use of the Sites;
• to manage the Sites;
• to personalize the Sites, including for visitors to our catalog and store Sites;
• to enable targeted advertisements that may be of particular interest to you (Note: no School Data is used for targeting ads to Students); and
• to recognize you when you move between devices so that your work can be synchronized.

Pixel Tags

Pixel tags, also known as tracking pixels, web beacons or clear GIFs, are tools used to transmit information collected through cookies to our service providers’ servers. They allow us to determine whether you have performed a specific action. When you access these pages or open or click an email (including marketing communications from us), or click on and/or watch a marketing video that we sent to you, the pixel tags and web beacons generate a notice of that action (e.g. that you have opened the email; that you have watched the video). These tools allow us to measure response to our communications and improve our web pages and promotions. They also enable our service providers to compile information about your browsing activity on the sites.

Server Logs and Other Technologies

We collect many different types of information from server logs and other technologies. For example, we may collect information from the device you use to access our website, your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located. Our server logs also record the IP address of the device you use to connect to the Internet. An IP address is a unique identifier that devices use to identify and communicate with each other on the Internet. We may also collect information about the website you were visiting before you came to BFW Publishers and the website you visit after you leave our site.

Analytics

Our websites use third party analytics services, such as Google Analytics. Analytics services help us understand how people use our websites. In some cases, these services are provided by companies that act as service providers for us, meaning that they do not use the information collected for their own purposes. In other cases, the company may combine information collected from users of our websites with information collected from other websites in connection with their own businesses, including in order to improve their products and services. To learn more about opting out of data collection through Google Analytics, click the links below:

• Google Analytics: https://support.google.com/analytics/answer/181881?hl=en

You can withdraw your consent and opt-out of the use of cookies and online tracking at any time by following the link above or you can delete and/or block specific cookies from your browser but some features of the Sites may not function fully or correctly as a result. You may also be able to limit the association of your mobile device with your online activities by resetting the advertiser ID on your Apple or Android device. For more information about how to change these settings go to:

• Apple: http://support.apple.com/kb/HT4228
• Android: http://www.google.com/policies/technologies/ads/

Interest-based Advertising

On some of our Sites, as set out below and where permitted by law, we partner with third party companies who may utilize cookies, web beacons or other technologies to provide: personalized content; advertisements about our goods and services that may be of interest to you; or to serve advertisements about other products; tracking your engagement with marketing emails and videos we send to you; on our Sites. The third parties may use these technologies to collect information about you when you use the Sites. They may collect information about your online activities over time and across different websites and other online services, as well as across different devices. They may use this information to provide you with interest-based advertising and content or other targeted advertising and content. They may also use persistent identifiers to track your Internet usage across other websites in their networks beyond the Sites. Such third parties may, with sufficient data from other sources, be able to personally identify you, unknown to us.

Some of our advertising and content partners that may access and use cookies and other data through our Sites are set out below with information about their privacy and opt-out practices, and you can also delete and/or block specific cookies from your browser (as explained above):

• AddThis: provides personalized ads to users by collecting personal data such as IP address, device information, and other personal information such referring URL. For more information on their privacy practices and their use of cookies, please see here. To opt-out, see here.
• Marketo: provides users with a more personalized functionality on our sites by collecting information such as browser data and internet device information. For more information on their privacy practices and their use of cookies, please see here. To opt-out of cookies, please see here and go to the footer option "Cookie Settings."
• Google: supports ad personalization (e.g., provided by DoubleClick) which uses personal information such as, but not limited to, geolocation and search terms, in order to serve the user ads on non BFW Publishers sites. For more information on their privacy practices and their use of cookies, please see here. To opt-out, see here.
• LinkedIn: allows us to retarget BFW Publishers site users on non-BFW Publishers sites by collecting personal information including IP address. For more information on their privacy practices and their use of cookies, please see here. To opt-out, see here.
• SurveyGizmo: prevents us from duplicating surveys provided to users by collecting personal information such as IP address, device information, and referral source. For more information on their privacy practices and their use of cookies, please see here.
• GoToWebinar/LogMeIn: provides scheduling for user requested demos by collecting personal information including IP address. For more information on their privacy practices and their use of cookies, please see here. To opt-out, see here.
• Twitter: tracks website activity on the Student Store site and retargets users by collecting device information, tracking pixels, as well as personal information such as user emails. For more information on their privacy practices and their use of cookies, please see here. To opt-out, see here.
• Facebook: allows us to serve users personalized ads which uses personal data based on browsing behavior on our sites. For more information on their privacy practices and their use of cookies, including how to opt-out, please see here and see here.
• New Relic: tracks website activity and provides analytics to us and to users as part of our service by collecting website browsing data, session information, and personal data including IP address. For more information on their privacy practices and their use of cookies, please see here.
• WebEx: provides online meetings with instructors and faculty and other educators by collecting personal information such as IP address and web browsing data. For more information on their privacy practices and their use of cookies, including how to opt-out, please see here.
• HotJar: tracks website activity on Catalog and Student Store in order to learn visitor behaviors, such as time spent on a task or product use information. For more information on their privacy practices and their use of cookies, please see here. To opt-out, see here.
• Amplitude: The Amplitude cookie collects data for website analytics and user interaction insights. To opt-out, visit Amplitude's Cookie and Privacy Policy and follow their cookie management instructions.
• FaceBook Connect: The Facebook Connect cookie enables social media integration. To opt-out, visit Facebook's Preference settings and adjust your preferences or use browser settings to block specific cookies.

You can also obtain more information about interest-based advertising, and how to opt-out of receiving interest-based ads from participating third-party providers and ad networks through the following:

For Users in the U.S.:

• http://www.networkadvertising.org/optout_nonppii.asp (Network Advertising Initiative)
• http://www.aboutads.info/choices(Digital Advertising Alliance)

For Users in the EU and UK:

• http://www.youronlinechoices.eu (European Interactive Digital Advertising Alliance)

For Users in Canada:

• http://youradchoices.ca/choices/ (Digital Advertising Alliance of Canada)

For Users in Australia:

• https://support.google.com/ads/answer/2662922?hl=en-AU (Google)
• https://www.oaic.gov.au/privacy/your-privacy-rights/advertising-and-marketing/targeted-advertising/ (Office of the Australian Information Commissioner)

For Users in New Zealand:

• https://support.google.com/ads/answer/2662922?hl=en-NZ (Google)

Please note in respect of each of the territories above: opting out of participating providers and ad networks does not opt you out of being served advertising. You may continue to receive generic or contextual ads on our Sites. Additionally, to successfully opt-out, you must have cookies enabled in your web browser. Please see your browser's instructions for information on cookies and how to enable them. Your opt-out only applies to the web browser you use, so you must opt-out of each web browser on each device that you use. Once you opt-out, if you delete your browser's saved cookies, you may need to opt-out again.

For the https://www.macmillanlearning.com/ed/uk site

Please see the Usercentrics cookie banner for how to manage your cookie preferences on this site.

Social Media Interactions Ads

Our websites may enable you to interact with us and others via social media platforms, such as Facebook, Twitter, YouTube, LinkedIn and Instagram. While we respect each social media platform's privacy policies, we may collect Personal Information about you and your friends if you choose to use these tools. For example, the Sites may also offer you the ability to interact with plugins from these platforms, in order to allow you to follow us or share your experiences with your online social network.

Social media platforms collect persistent identifiers through your browser or mobile operating system. If you have previously provided personally identifiable information to these platforms, the platform operators may recognize you here. Your use of social network plugins is subject to each social media site's privacy policy. If you engage with our content on or through third-party social media sites, you may allow us to have access to certain information associated with your social media account (e.g., name, username, email address, profile picture) to deliver the content or as part of the operation of the plug-in or application. For more information, please read the privacy policies posted by the social media platforms that you use.

As noted above, we may also display interest-based ads to you when you are using social media platforms. These platforms allow us to personalize the ads that we display to you. We do not provide any of your Personal Information with these platforms, although we may convert your email address into a unique number which can be matched by the platform with its user to allow delivery of the advertising. Although we do not provide any personal information to these platforms, they may gain insights about individuals who respond to the ads we serve.

Your Privacy Choices and How To Contact Us

To exercise your privacy rights with respect to the personal information that we collect for our own business purposes, such as from users on our online store, catalog pages, IAM single-sign-on system and community sites, please note the following:

I. For users of our online store, catalog pages and community sites (NOT our product):

a. See the Cookie Notice in Section 7 above to exercise your privacy rights with respect to the personal information that we collect for our own business purposes from our online sites.

b. For requests about your data related to marketing, sensitive personal information, and data subject access requests on https://www.macmillanlearning.com and other BFW Publishers websites, please note:

Opt-Out of Marketing - You have the right to opt-out of our marketing and commercial communications. To exercise this right:

To opt-out of emails, click the link labeled "unsubscribe" at the bottom of any email we send you.

To revoke permissions that you may have given to send text messages, text STOP in response to any message.

If you have more than one email address or if you have changed your email address, please email privacyisimportant@macmillan.com for assistance with changing your marketing preferences. Also, please note that even if you opt-out of commercial emails, we may still need to contact you with important transactional information about your account.

Limit the Use of My Sensitive Personal Information - California residents have the right to limit secondary uses and disclosures of sensitive personal information. In general, BFW Publishers only uses and discloses sensitive personal information as needed to fulfill the purpose for which it was collected. However, if you are a California author and you have provided sensitive personal information to us about your race or ethnic origin, health, sex life or sexual orientation, you may ask us to limit our use and disclosure of this information in connection with promotion of your book. Please email privacyisimportant@macmillan.com to exercise this right. Please note that exercising this right will not impact our continued use or disclosure of the information as permitted by California law.

Data Subject Access Requests - to request access to, update to, or deletion of your personal information, as required by applicable laws, please email PrivacyISImportant@Macmillan.com. In some cases, we may need to contact you to verify your identity.

Inquiries and Complaints - You have the right to ask us about our privacy practices or to lodge a complaint if you believe that we have violated your privacy rights or failed to properly secure your personal information. To exercise these rights, please email your specific question or concern to privacyisimportant@macmillan.com. You can also contact us in writing mailed to:

We take all complaints seriously, and we will do our best to be responsive to your concerns.

II. Personal Information Related to Our Product, e.g., ACHIEVE:

If you are a student or an instructor who has questions about the information collected in connection with your use of BFW Publishers digital products and platforms, e.g., ACHIEVE, ICLICKER, SAPLING, LAUNCHPAD or Hayden McNeil's Digital Lab Notebooks, please read our School Data Privacy Notice. BFW Publishers operates as a Service Provider (or data processor) for your educational institution. Users of these platforms should contact their respective educational institutions to exercise their rights.

Important Information for EEA, Swiss and UK Residents

BFW Publishers is providing this supplemental privacy notice to give individuals in the European Economic Area (EEA), Switzerland and the United Kingdom (UK) the additional information required by the EU General Data Protection Regulation (GDPR), the Swiss Federal Data Protection Law and the UK GDPR respectively. These provisions, together with the statements in the BFW Publishers Privacy Notice (our "Privacy Policy'), explain our practices with regard to EEA, Swiss and UK personal data.

This supplementary privacy notice applies when BFW Publishers is acting as a data controller (i.e., when we exercise overall control of the personal data being processed and are ultimately in charge of and responsible for the processing). BFW Publishers is a data controller for the personal data (personal information) described in the BFW Publishers Privacy Notice.

When we process Personal Information pertaining to the use of the learning platforms by students and instructors, BFW Publishers is a data processor. We only process these data in accordance with the school's instructions (unless required otherwise by law). Accordingly, students and instructors should refer to their school's privacy notice for more information about how it handles such personal information. Please read our School Data Privacy Notice.

1. Information about BFW Publishers

BFW Publishers is based in the United States. Our representative in the UK is:

Macmillan Publishers International Limited
Company number: 02063302
Registered Office: Cromwell Place
Hampshire International Business Park
Lime Tree Way
Basingstoke, Hampshire, RG24 8YJ

Our representative in the EEA is:

Macmillan Publishers International Limited
1st Floor, The Liffey Trust Centre
117-126 Sheriff Street Upper
Dublin 1
D01 YC43

2. The Purposes and Legal Basis for Processing, including Legitimate Interests

The BFW Publishers Privacy Notice explains the reasons why we process your Personal Information. We only process Personal Information when we have a legal basis for the processing, such as where it is necessary:

• To fulfill a contract with you or your school, and for closely-related purposes, such as payment processing and financial account management, contract management, website administration, business continuity and disaster recovery, security and fraud prevention, corporate governance, reporting and legal compliance, and
• With your consent (or provided you have not objected, as may be appropriate under applicable law), such as to provide you with marketing communications, in relation to the use of cookies, or where you are asked to provide special categories of data as part of a survey request that we provide on behalf of your school/educational institution.

We may also process your Personal Information for the purposes of our legitimate interests (or for the legitimate interests of your school), provided that our interests shall not outweigh your rights and freedoms. In particular, we may process your Personal Information as needed to:

• Protect you, us or others from threats (such as security threats or fraud) piracy or cheating,
• Comply with the laws that are applicable to us around the world,
• Enable or administer our business, such as for quality control, consolidated reporting, and customer service,
• De-identify it to create anonymized and/or aggregated datasets,
• Manage corporate transactions, such as mergers or acquisitions, and
• Understand and improve our business or customer relationships generally; and
• If you are an instructor or school administrator only (provided you have not objected and if otherwise permitted under applicable law), send you information about our educational resources and services that may be of interest to you.

3. When You are Required to Provide Personal Information to BFW Publishers

In most cases, you are not required by law to provide any Personal Information to BFW Publishers. You are required to provide certain Personal Information to enable us to enter into a contract with you so that you can use our products and services. Our registration forms indicate which data elements are required for our contracts. If you do not provide these data elements, we cannot do business with you.

If you are a Student using our Sites as part of a required course adoption and you do not want to provide us with your name, you may register under an alias. You will need to create an alias and create and open an e-mail account under that alias with a third-party email service. Next, when you register on our Sites, you will do so by providing your alias and the email address you've opened under that alias. You will be required to accept the applicable Terms of Use as part of the registration process, which you will complete under your alias. IT IS CRITICAL THAT YOU MAKE SURE YOU INFORM YOUR INSTRUCTOR OF YOUR ALIAS SO THAT HE/SHE HAS ACCESS TO YOUR WORK AND CAN ASSOCIATE YOUR ALIAS WITH YOUR NAME AS IT APPEARS IN OTHER SCHOOL DATA.

4. Automated Decision-Making

We will not make automated-decisions using Personal Information about you that may significantly affect you, unless (1) the decision is necessary as part of a contract that we have with you, (2) we have your explicit consent, or (3) we are required by law to use the technology.

5. Your Rights

BFW Publishers respects the rights of EEA, Swiss and UK residents to access, correct and request erasure or restriction of their personal information as required by law. As described in the BFW Publishers Privacy Notice:

• You generally have a right to know whether or not BFW Publishers maintains your Personal Information. If we do have your personal information, we will provide you with a copy (subject to the rights of others). If your information is incorrect or incomplete, you have the right to ask us to update it. In some cases, you may have the right to receive information that you provided to us back in a machine-readable format.
• You have the right to object to our processing of your Personal Information, including withdrawing any consents for processing that you may have given us at any time.
• You may also ask us to delete or restrict your personal information.

To exercise these rights, please see the Data Subject Access Request subsection in the Your Privacy Choices and How to Contact Us section above. Please understand that we may need to verify your identity before we can process your request. Please note that some of these rights may be limited where we have an overriding interest or legal obligation to continue to process your Personal Information.

If you believe that we have processed your Personal Information in violation of applicable law, you may file a complaint with the BFW Publishers Privacy Office (privacyisimportant@macmillan.com) or with a supervisory authority.

Students: please contact your school if you would like assistance exercising any of your individual rights related to your School Data.

6. International Transfers

As noted in the BFW Publishers Privacy Notice, your Personal Information will be transferred to, stored at and processed in the United States and other countries which may not have equivalent privacy or data protection laws to the EEA, Switzerland or the UK. We use Standard Contractual Clauses and other approved mechanisms to ensure that your Personal Information is always protected appropriately.

Personal Information submitted to and processed via our MacmillanLearning.com/ed/uk site is housed in the U.S.. Macmillan Publishers International Limited, an affiliate of BFW Publishers processes sales and marketing data as a service provider on behalf of BFW Publishers.

Please contact us via email to privacyisimportant@macmillan.com if you would like more information about cross-border transfers.

7. Data Retention

We will retain your Personal Information for as long as the information is needed for the purposes set forth in Section 2 above and for any additional period that may be required or permitted by law.

To request that we delete your Personal Information, please see the Data Subject Access Request subsection in the Your Privacy Choices and How to Contact Us section above

Students and instructors: please contact your school if you would like to request deletion of any School Data.

8. How to Contact Us

If you have any questions or comments about our privacy practices or this Privacy Notice, you can reach us by emailing us at privacyisimportant@macmillan.com.

Additional Information for California Residents

The BFW Publishers Privacy Notice (our "Privacy Policy") provides most of the information required by the California Consumer Privacy Act and the California Privacy Rights Act (collectively, the "CPRA"). This supplemental privacy notice gives California residents the additional information required by the CPRA.

Please note that BFW Publishers collects information from students and instructors in connection with its educational products and platforms. We operate as a Service Provider under the CPRA for educational institutions that use our products and platforms. If you are a student or an instructor with questions about our educational products and platforms, e.g., ACHIEVE, ICLICKER, SAPLING, LAUNCHPAD, or Hayden McNeil's Digital Lab Notebooks, please read our School Data Privacy Notice and contact your respective educational institution to exercise your rights.

2. Additional CPRA Right to Know Disclosures

BFW Publishers uses and discloses the following categories of sensitive personal information as described in more detail in the BFW Publishers Privacy Notice. We do not process any sensitive personal information for the purpose of informing characteristics about you.

We do not collect precise geolocation data, or biometric identifiers.

3. Sale of Personal Information and Sharing of Personal Information for Cross-Contextual Behavioral Targeting; Collection of Personal Information by Third Parties

BFW Publishers does not sell any personal information for monetary consideration.

Some BFW Publishers websites allow third party advertising partners to utilize cookies, web beacons or other technologies to deliver ads to you on our sites and to deliver our advertisements to you on other sites. These third parties may collect information about your online activities on our websites, and they may use persistent identifiers to track you over time and across different websites and other online services. You can opt-out (or opt-in as required by applicable law) of our sharing of your data for cross contextual behavior advertising by visiting the Cookies Notice above for more details. Our websites also recognize Global Privacy Control signals and will respect your opt-out request if provided by your browser.

4. Financial Incentives

BFW Publishers does not offer financial incentives for the collection or sale of personal information. We may offer individuals the opportunity to receive coupons or discounts via email. If you ask us to delete your information, we will not be able to send you additional coupons or discounts via email, however coupons or discounts sent to you previously will continue to be honored according to their original terms.

Important Information for Australia and New Zealand Residents

BFW Publishers welcomes questions and comments about this Privacy Notice. You may submit requests for access and correction of your personal information, and questions or comments via the Your Privacy Choices and How to Contact Us section above.

If you are still not satisfied about the way in which we have handled your personal information, you can contact the Office of the Australian Information Commissioner (www.oaic.gov.au) or, in New Zealand, the Office of the Privacy Commissioner (www.privacy.org.nz) for guidance.

Important Information for Residents of Brazil

BFW Publishers is providing this supplemental privacy notice to give individuals in Brazil the additional information required by Federal Law No. 13,709/2018 - General Data Protection Law of Brazil ("LGPD"). These provisions, together with the statements in the BFW Publishers Privacy Notice, explain our practices for personal data subject to LGPD ("Brazilian Data").

1. Legal Basis for Processing Personal Data

The BFW Publishers Privacy Notice explains the reasons why we may process Brazilian Data. We only process Brazilian Data when we have a legal basis for the processing, such as for the following types of processing activities:

• To fulfill a contract with you or your school, and for closely related purposes, such as payment processing and financial account management, contract management, website administration, business continuity and disaster recovery, security and fraud prevention, corporate governance, reporting and legal compliance, and
• With your consent (or provided you have not objected, as may be appropriate under applicable law), such as to provide you with marketing communications, in relation to the use of cookies, or where you are asked to provide special categories of data as part of a survey request that we provide on behalf of your school/educational institution.

We may also process your Personal Information for the purposes of our legitimate interests (or for the legitimate interests of your school), provided that our interests shall not outweigh your rights and freedoms. In particular, we may process your Personal Information as needed to:

• Protect you, us or others from threats (such as security threats or fraud) piracy or cheating,
• Comply with the laws that are applicable to us around the world,
• Enable or administer our business, such as for quality control, consolidated reporting, and customer service,
• De-identify it to create anonymized and/or aggregated datasets,
• Manage corporate transactions, such as mergers or acquisitions, and
• Understand and improve our business or customer relationships generally; and
• If you are an instructor or school administrator only (provided you have not objected and if otherwise permitted under applicable law), send you information about our educational resources and services that may be of interest to you.

We will not make automated decisions that significantly affect any individual, unless (1) the decision is necessary as part of a contract that we have with you, or (2) we are required by law to use the technology.

2. Your Privacy Rights

BFW Publishers respects the rights of Brazilian residents to access, correct and request erasure or restriction of their personal data as required by LGPD. This means:

• You have a right to know if BFW Publishers maintains your personal data
• If we do have your personal data, you have the right to have access to the data
• You have the right ask us to correct or update incomplete, inaccurate or outdated information
• You have the right to ask us to anonymize, block or eliminate any unnecessary or excessive personal data, or any personal data processed in non-compliance with LGPD
• You have the right to data portability, in accordance with national authority regulations
• You have the right to receive information about the public and private entities with which we have shared your personal data
• If we are processing your personal data on the basis of your consent, you also have the right to (1) be informed about the possibility of not providing consent and consequences of not providing consent, (2) revoke your consent, and (3) ask us to delete your personal data, subject to our rights to retain data as provided by LGPD.

You can exercise these rights via the Your Privacy Choices and How to Contact Us section above. Please understand that we may need to verify your identity before we can process your request. Additionally, your rights may be subject to some limitations as provided by LGPD. If we deny your request, we will explain the reasons for the denial.

If you believe that we have processed your personal data in violation of applicable law, you may file a complaint with BFW Publishers's Privacy Office via email to privacyisimportant@macmillan.com or with the supervisory authority.

3. Transfers of Personal Data

Your personal data may be transferred to, stored at or processed in the United States and other countries which may not have equivalent privacy or data protection laws. However, BFW Publishers provides that Brazilian Data are always processed in compliance with LGPD.

• As noted in the BFW Publishers Privacy Notice, we only share Brazilian Data:
• With our affiliates, who use the personal data for the purposes set forth above.
• With our service providers (data processors) or others as needed to provide the services to you,
• With your explicit consent, or
• As permitted by LGPD (such as in connection with the sale of business assets) or required by law.